Services
Seven shapes
of working together.
What I offer
Brand systems
Positioning, naming, voice, visual identity, guidelines, and the working files a team needs to actually use the system. Built for organisations that need credibility from the ground up — not patched on after the fact.
Founders, commercial brands, independent media, civil society, governance-adjacent institutions — anyone who needs an identity system that survives contact with a serious audience.
Project quote, ranges from US$4.5k for a strategy-only engagement to US$25k for a full identity system at the high end.
Campaign direction
End-to-end creative direction for a single campaign — concept, art direction, copy review, asset oversight. For when the launch matters and the visuals need to hold up under scrutiny.
Brand and product launches, advocacy campaigns, time-sensitive institutional communications — anywhere the launch has to hold up under scrutiny.
Project quote, typically US$1.8k–18k depending on tier and asset volume.
Editorial direction
Periodicals, reports, long-form publications. Editorial systems, contributor pipelines, voice consistency across issues. Most of what I learned at Poetics shows up here.
Brands publishing thinking. Foundations and cultural orgs running periodicals. Anyone trying to sound institutional without sounding institutional.
Per-issue quote or retainer. Roughly US$2k–7k per issue depending on scope.
Creative systems
Workflow architecture and production infrastructure for creative teams — what to keep human, what to systematise, where AI fits, how the team should be organised. Structural redesign of how the work gets made, not tool recommendations.
Content-heavy organisations, media teams, studios that need to scale output without losing judgment.
US$1.5k for an audit, US$6k–10k for an infrastructure build.
Senior advisory
Focused input on a specific decision — a rebrand, a launch, a crisis, a strategic pivot. For organisations with capable internal teams that want a second judgment from someone who works in this register every day.
Orgs with internal creative capacity that want external perspective at critical moments.
Half-day or full-day workshops, or per-engagement project quotes. Half-day from US$1.5k.
Strategic retainer
Recurring strategic and creative direction on a monthly basis. A senior decision-maker available consistently — for organisations that need depth built into their operations, not called in as crisis support.
Brands, agencies, NGOs, foundations with ongoing communications needs and a preference for retainers over project work.
US$2k–8k/month depending on hours and intensity. Minimum 6 months with a 30-day exit clause.
Visual intelligence audit
Your organisation's visual communications are saying something. This engagement tells you what — before your audience does. Critical design analysis combined with political-context risk review and AI-assisted pattern detection.
Brands, tech companies, NGOs, and startups with a gap between stated positioning and what the visual layer is actually saying.
US$2.5k–4k.
How to start
Email me a paragraph or two on the situation: what the org does, who the audience is, what the brief is, what's gone wrong before. I read everything that comes in. If it's a fit, the next step is a 30-minute call where I ask questions and quote a range. If it's not a fit, I'll say so directly and try to point you to someone better placed.