Catalog design
Toy industry product catalog
Catalog design for a toy industry distributor — print + digital, multilingual.
Product catalogs are an under-respected design problem. The brief sounds boring — show the products, list specs, ship — but a catalog is a system: each spread has to do the same job consistently, the typography has to survive at small sizes, the photography has to clear product on a thousand SKUs, and the whole thing has to read the same in two languages.
Most of the work on this one was the grid and the layout rules — the invisible part. The result reads cleanly and the system holds.